Thursday 9 December 2010

promotional T-shirts good the bad and the ugly

I know it's the middle of an early winter but as sad as I am, I am already thinking how the recent cotton price increases, and general increase in cost of well lets be honest most things, is going to have an effect on the humble promotional T-shirt. We have for at least 20 years printed our T-shirts, from a basic give away for a day promotion, to T-shirts for events and blue chip clients looking to get people wearing their brand over the longer period.

It's worth remembering the following, if you print onto the cheapest poor quality shirt, it will not last more that 5 minutes before it is destined to be a car washing rag. In every situation I can possibly think of it as always worth raising the quality and lowering the run length to compensate, because even if you run 100 shirts of good quality people will wear them and keep them for longer, and its also worth investing in a good designer to pull the job together. The whole point of your shirt is to get your brand / message across long after the day you gave it to your customer or visitor.

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